Services

Listening to our clients’ needs is our number one role as their marketing partner.

“If speaking is silver, then listening is gold.”

Advertising
  • Advertising plan creation
  • Content development
  • Design element creation and production
  • Partnership with digital, print, and untraditional advertising outlets

Brand Development Strategies

  • Brand assessment
  • Competitive analysis
  • Target audience definition
  • Branding session
  • Development of corporate name, logo, color files
  • Marketing collateral design

Content Marketing
  • Content topic and schedule development
  • Blog writing and SEO/Readability assessment
  • Expert contributor pieces
  • Newsletters
  • Case studies
  • Corporate bios
  • Testimonials
  • Industry news curation

Digital and Email Marketing

  • Lead generation marketing
  • Platform establishment
  • CRM setup and maintenance (SalesForce)
  • Content development
  • Distribution plans

Event Management

  • Define event budget, logistics, and audiences
  • Distinguish event type - live, virtual
  • Establish timelines
  • Venue, food, beverage, equipment, decorations selections, and reservations
  • Theme development
  • Speaker selection, MC and speech writing
  • Risk management
  • Day-of coordination
  • Post event follow up

Market Research
  • Market studies and methodologies
  • Quantitative and qualitative research - surveys, interviews, focus groups, and customer observation
  • Data analysis and interpretation
  • Competitor benchmarking
  • Define market trends

Media Relations

  • Define external communication messages
  • Craft press materials - press releases, media alerts, pitches, and bios
  • Distribution of media materials
  • Interactions with editors, reporters, journalists, and bloggers
  • Finalize media coverage
  • Media coverage monitoring

Partnership Cultivation

  • Determine potential partners - align with core values
  • Strategic partnership plans
  • Establish open lines of communication
  • Develop partnership agreements
  • Manage partnership benefits

Reputation Management
  • Content development and removal
  • Manage online reviews and social chatter
  • Customer review feedback
  • Respond to articles about brand
  • Influencer marketing
  • SEO

Social Media

  • Select appropriate social media platforms
  • Develop social content
  • Assign hashtags
  • Draft social profiles
  • Social contest setups
  • Create social marketing digital plans
  • Connect with social media influencers

Strategic Planning

  • Oversee discussion, development, and review/update phases
  • Identify strengths and weaknesses, opportunities and threats
  • Goal and objective setting
  • Analysis of internal and external business factors
  • Product/Service planning and implementation
  • Progress tracking

Web Development

  • Develop site architecture
  • Determine style of site
  • Client-side coding
  • Server-side coding
  • Database technology
  • Content creation
  • Hosting needs
  • Website analytics