A PR win….when you show up at an interview and the reporter and videographer have your press package printed and/or saved on their phones as their guide for their story. They not only use the press release (sometimes verbatim) and sample Q&As, but also incorporate the statistics and trends you supplied.
It’s also pretty great when reporters come to a venue and know exactly where they’re going to be for the interview, with whom they are speaking, and about what.
Our press packages have been the key to our media relations success.
Don’t just take it from us. Take it from our reporter and producer friends.
-“Everyone should be PR professionals like the Polished Nichols twins. They share a polished package with us all the time, and we never need to ask additional questions. We are completely set with all the information we need. We just need to show up!”
-“You girls know exactly how to do PR – and how to do it so well.”
-“Thanks for your thorough materials with all the questions and statistics. We were able to make a larger trend story because of your press package.”
-“We want to work with Polished Nichols as much as we can. They provide us with a story in a nice, tidy, meticulous bundle.”
-“Thanks so much for your commitment to making our story about your client so great. We’d like to come back and feature them again.”
-“Keep doing what you’re doing. We love these media kits. You make our jobs easier. And your fun personalities and passion for your client’s mission make it enjoyable to spend the morning with you.”
Turn your story ideas into TV, radio, print, and digital news pieces by taking a few extra hours to make the press package a polished gift to the media.