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At Polished Nichols, we’re often asked to sponsor events. Fundraisers. Networking events. Community festivals. While we’re grateful for every opportunity, we’ve learned that the most meaningful sponsorships aren’t the ones that offer the biggest logo placement or the largest audience. They’re the ones that align with our values. Because to us, sponsorship isn’t about visibility.

How often do you feel overwhelmed while sitting at your desk ? For us, the sitting and standing in front of the computer was making us feel swamped – even stuck at times. We felt a lack of creative juices, experienced more distractions (how many times do the dogs really need to be let outside?),

A PR win….when you show up at an interview and the reporter and videographer have your press package printed and/or saved on their phones as their guide for their story. They not only use the press release (sometimes verbatim) and sample Q&As, but also incorporate the statistics and trends you supplied. It’s also pretty great

As PR professionals, media contacts are our friends. Let’s treat them as such! Let’s give them what they need to make their jobs easier. Take a few pointers from us. Determine the news story Think news AND human interest. What is happening in the region? Do you have a story that would relate? Was there